Challenging Google: Baidu to Fight for Market Shares in Thailand, Brazil and Egypt

Baidu launched four web services in the local languages in Thailand, Brazil and Egypt shortly before the Chinese big festival on Jan. 27th, 2014. Baidu introduced their new global services and products, Hao123, SPARK Browser, Baidu PC Faster and Baidu Antivirus on their global website.

pc faster   Baidu PC Faster

Baidu PC Faster is an all-in-one toolbox with an intuitive interface. PC Faster enables you to clean junk files, manage boot-up items and repair system issues in one click to improve your PC’s speed and performance. It also helps you recover available space on your hard drive and protects you against viruses, Trojans, phishing or even hacking threats.

hao123    Hao123

Hao123 delivers a personalized experience to help users find the information they want. It’s an easy way to access popular and trending sites. Hao123 automatically classifies websites to help users find relevant information more quickly. It also provides fast access to search engines on its home page where users can get what they need conveniently.

antivious  Baidu Antivirus

Baidu Antivirus comes with the advanced cloud security technology that provides ultra-fast protection against the latest malware, viruses, worms, Trojans etc. More than 99% of them can be detected and removed accurately. The technology is based on a real-time monitoring through Baidu’s West Coast Lab’s Checkmark Certified and VB100 certified antivirus engine.

spark  Baidu Spark Browser

An intuitive and easy browser that increases your Internet experience with social and media download. Download versions are available in English, Thai and Portuguese.

According to the test versions in the 3 countries, we can figure out that this is the first time Baidu intends to bring the integrated features for those new markets:

1. For the Arab web, Baidu combined the services of web search, video search and baidu translate, etc.

2. In the Portuguese web, it is combined with web search, image search, video search and tieba.

3. In the Thai web, it is combined with web search, video search, baidu translate and tieba.

Additionally, some localized services, such as popular global sites or local sites will also be linked for the internet users.

We shall wait and see who is going to be the final winner in those markets and what actions Baidu is going to take as next steps.

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