komdat University 2006

The komdat University is an exclusive specialist event for komdat.com customers. Online marketing is one of the most dynamic fields in the advertising industry and is constantly advancing on the back of new developments. We consider it an obligation as a technology company and e-commerce service provider to keep our customers up to date by supplying specialist information.

Hotel Innside Schwabing
26th September 2006

The kick-off event on 26th September 2006 was devoted to the subject of search engine marketing. Publicist Tim Cole acted as moderator for the presentations and for the subsequent panel discussion between representatives from leading search engines.

Campaign Section
"The Way of the Word"
Follow the path taken by a keyword from selection and text linking to its display in the search engine.
(Andreas Lütschen)

Quality Section
"Start Making Sense"
Relevance is the magic word. Success can be easily optimised in webshop design by the interaction with ads in paid listings. Present yourself to your customers in the best light.
(David Riedmiller/Stephan Kopp)

Reporting Section
"SAS and komdat.com – New Possibilities in Data Preparation "
More successful and more efficient campaigns by accurately forecasting customer behaviour. Through its partnership with SAS komdat.com enables you to generate the basis for your strategic decisions from user data.
(Dubravko Dolic)

Representatives of leading search engine providers discuss with komdat.com about new services and the future of search engine marketing. Left to right: Martin Stoehr (komdat.com ), Alexander Gösswein (Yahoo! Search Marketing), Tim Cole, Markus Frank (MSN) und Jörg Berlage (Google).

Panel Discussion
"Google, MSN und Yahoo! - Suppliers and their Agencies"
search engine marketing is undergoing a major evolution: new offerings, new suppliers, new formations, new product. How will suppliers and their agents cooperate in future? What will be the direction of future cooperation?

Would you like to take part this year?