Seminars & Inhouse Training

Companies are concentrating their activities on online marketing and are increasingly using the Internet both as an advertising as well as a sales channel. The decision to make or buy, i.e. to buy in the service or to provide it inhouse, is gaining ever greater significance.

We offer solutions for both alternatives:

• if you decide for outsourcing we can provide our agency services

• if you decide to conduct SEM yourself we can support you with building up the required expertise.

We are currently designing our range of seminars. We will be offering our first seminars from autumn 2007 onwards.

Public seminars and inhouse training support you in building up your expertise by providing you with the knowledge gained from our daily practical experience.

Target groups:

Our seminars are intended for companies that have little or no experience of online-marketing and that wish to conduct search engine marketing independently or who wish to ready themselves for it. They are aimed at

• staff who will be managing campaigns as well as

• decision-makers.

• We also train new staff for companies that already conduct SEM, enabling them to familiarise themselves the subject efficiently and thoroughly.

Our inhouse training is aimed at companies that have already gained experience with search engines and that wish to extend their knowledge in this field.

Aims and Objectives:

The main focus of each seminar depends module in question, e.g.

• Designing and managing an SEM campaign

• Campaign optimisation, including bid management

• Creative workshop

• Key performance indicators and reporting

• Introduction to Google AdWords & Co

• Overview of online marketing instruments

Advantages:

• Experience with managing SEM campaigns
  Experienced SEM campaign managers reveal their knowledge in this field

• Experience with search engines
  We have profound knowledge of search engines and their special features

• Teaching methods
  The topics are taught using practical exercises and real-life examples.

• Market and industry knowledge
  Our market and industry knowledge allows us to adapt our inhouse seminars to your special requirements.

Have you any questions concerning our seminars or do you wish to book?