China Market Update Search Engines Q2 2015

Which search engine is the most popular in China? In our China Market Update Search Engines we regularly update and present to you the most successful Chinese search engines, their market shares, as well as other interesting figures regarding China’s internet usage.

Search Engines in China

In terms of market share by revenues (excluding channel revenues), Baidu is still the leading search engine in China with a market share of 79.81% in Q2, 2015. Google China ranked number two with market share of 10.9%, while Sogou possessed a market share of 6.3% and ranked number three. The rest of the other search engines, such as 360, Youdao and others, covered 2.96%.

Search Engine Market Share China 2015*Source: China Internet Watch, “China’s Search Engine Market Overview in Q2 2015”

With regard to the penetration rate, Baidu still ranked top one in the market with a penetration rate of 92.1% (mobile penetration rate 90.3%) for the year 2014. Soso / Sogou ranked the second with 45.8% penetration rate, followed by 360 Search with 38.6%. Google China only ranked number four with 27.4% penetration rate according to this CNNIC survey.

Types of Search Engine Providers in China 2014


*Source: CNNIC

Internet Usage in China

We can see a steady increase in terms of the number of Chinese internet users over the last five years, as we look at the graph shown below with data from June 2011 to June 2015. According to China Internet Network Information Centre (CNNIC), by June 2015 the Chinese internet users have reached 667.69 million.

There are three main factors which drove the internet user growth from 2014 to 2015. First, the government in China strengthened network security and internet governance by carrying out new acts, which in turn boosted the development of the internet and new media. Second, the internet operators have been vigorously promoting flexible and attractive products. The process of 4G commercialization was initiated in an all-around way in 2014. Third, many enterprises such as Sina Weibo, Jingdong, Alibaba and other well-known internet enterprises were listed in the US, making “internet” a hot word in the Chinese society.

Internet Users in Million (China) 2015

*Source: CNNIC

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