The Russian Search Market is one of the few markets not clearly dominated by the US search engine giant Google. Instead, Russian users favour “home-grown” search services. While Russian developers are seeking to prove that Russian products can also work successfully elsewhere, locally developed social networks are users’ first option.
Search Engines in Russia
Russia’s most popular search engine is Yandex with 54% of the Russian market share. In addition to Yandex, Russian users rely on Google, Search.Mail.ru, Rambler and Bing.
While Yandex is comfortably ahead of its rivals, Google representatives will be disappointed that they haven’t managed to gain further influence in Russia. Within the last 12 months, Google did not increase their market share noticeably. Currently, Google holds about one third of the Russian market share. Search.Mail.ru is experiencing similar difficulties increasing their influence. It seems like 10% market share is a benchmark hard to reach. At the moment, Rambler and Bing do not play a significant role in Russians’ search behaviour.
- Yandex 54,0%
- Google 34,7%
- Search.Mail.ru 8,6%
- Rambler 0,9%
- Bing 0,6%
- Yandex (Bilder) 0,6%
Social Networks in Russia
Similar to search engines, US social networks are having a tough time, too. Together, Facebook and Twitter only account for about 15% market share. Together, they have managed to gain about 4 percent market share within the last 12 months.
These are the average daily user figures for Russia’s most popular social networks:
- vkontakte.ru 7.855.437 users
- odnoklassniki.ru 6.341.242 users
- facebook.com 2.124.417 users
- twitter.com 830.956 users
- livejournal.com 284.536 users
- liveinternet.ru 283.137 users
With more than 35% market share, odnoklassniki.ru is the second most popular Russian social network. It is particularly popular with students that want to connect and share data. Together, vkontakte.ru and odnoklassniki.ru account for almost 80% market share.
With VKontakte CEO Pavel Durov leaving Russia due to concerns over censorship, there is doubt that US social media sites will seek to gain influence in the very near future.